Where do Brooklyn and Bailey live? This question has intrigued millions of fans who follow the famous McKnight twins across their social media platforms.
Brooklyn and Bailey McKnight, the identical twin YouTubers and entrepreneurs, have built an empire while maintaining strong roots in Texas.
From their childhood in the Dallas-Fort Worth area to their current lives as married women and business owners, the twins’ journey reflects their deep connection to the Lone Star State.
Understanding where these influential content creators call home provides fascinating insight into their success story and lifestyle choices.
Table of Contents
Quick Facts About Brooklyn and Bailey’s Location
| Fact Category | Details |
|---|---|
| Born | December 31, 1999, in Utah |
| Hometown | McKinney/Allen, Texas (Dallas-Fort Worth area) |
| Childhood Location | Collin County, Texas |
| College Location | Baylor University, Waco, Texas (2018-2021) |
| Current Region | Dallas-Fort Worth Metroplex, Texas |
| Brooklyn’s Business | Sip City (Plano, Texas) |
| High School | Lovejoy High School, Lucas, Texas |
| Family Base | McKinney, Texas (McKnight family) |
| State | Texas, United States |
| Social Media Reach | 35+ million combined family followers |
The McKnight Family’s Texas Roots
The McKnight family chose Texas strategically when relocating from Utah. Mindy and Shaun McKnight, parents of Brooklyn and Bailey, made this decision based on multiple factors that would ultimately shape their children’s success.
Texas offered the perfect combination of excellent schools, affordable living, and central location. The Dallas-Fort Worth area provided access to major airports, making travel to Los Angeles or New York equally convenient for their growing media business.
The family settled in Collin County, specifically in the McKinney and Allen areas. These cities are known for their family-friendly environments, top-rated schools, and thriving communities that value hard work and entrepreneurship.
Brooklyn and Bailey’s Childhood in McKinney, Texas
Brooklyn and Bailey grew up in McKinney, Texas, a vibrant city in Collin County. This community played a crucial role in shaping the twins’ values, work ethic, and approach to their careers as content creators.
McKinney’s historic downtown area and strong sense of community provided the perfect backdrop for the twins’ early years. The city’s emphasis on family values and education aligned perfectly with the McKnight family’s priorities.
The twins attended local schools where they developed their talents and passions. They were active members of their community, participating in various activities while building the foundation for their future success.
Growing Up in Allen, Texas
Multiple sources indicate the twins also spent significant time in Allen, Texas, another city in the Dallas-Fort Worth metroplex. Allen is located adjacent to McKinney and shares many of the same community values.
Allen provided the McKnight family with a safe, supportive environment where the twins could flourish. The city’s reputation for excellent schools and family-oriented culture made it an ideal location for raising children in the public eye.
The twins have referenced their Allen home in various videos and posts over the years. This Texas city became synonymous with their brand as they grew their YouTube presence alongside their mother’s Cute Girls Hairstyles channel.
College Years at Baylor University in Waco
In April 2018, Brooklyn and Bailey announced they would attend Baylor University in Waco, Texas. This decision kept them rooted in Texas while pursuing higher education and continuing their content creation careers.
The twins lived in campus dorms at Baylor University, fully embracing the college experience. They chose to major in entrepreneurship, a decision that reflected their business-minded approach to their growing brand and ventures.
Baylor University offered the twins a sponsorship deal to promote the university while attending. This arrangement demonstrated their influence and marketing power even as college students.
Brooklyn and Bailey graduated from Baylor a year early in May 2021. This accelerated timeline showed their dedication and ability to balance academic excellence with their demanding content creation schedule and business operations.
The Collin County Connection
Collin County, Texas, serves as the geographic heart of the McKnight family story. This region encompasses McKinney, Allen, Plano, and other cities that have played roles in Brooklyn and Bailey’s lives.
The county is known for producing successful individuals across various industries. The strong community values and emphasis on education create an environment where ambitious young people can thrive.
Brooklyn and Bailey’s success reflects the Collin County spirit of innovation and hard work. The area’s proximity to Dallas provides urban opportunities while maintaining suburban quality of life that families appreciate.
Brooklyn’s Current Location and Sip City
Brooklyn McKnight married Dakota Blackburn on September 30, 2022. The couple has established their life together in the Dallas-Fort Worth area while building their business ventures.
Brooklyn and Dakota own Sip City, a popular drink destination located in Plano, Texas. This soda shop opened in recent years and has become a favorite local hangout for fans and residents alike.
Plano is another city in Collin County, maintaining Brooklyn’s connection to the region where she grew up. The business location choice reflects her commitment to serving her home community while expanding her entrepreneurial portfolio.
Brooklyn also completed her Master Esthetician certification from the Skin Science Institute of Laser & Esthetics in Utah in April 2022. This credential supports her skincare business Stay It K, which she runs with Bailey.
Bailey’s Life After Marriage
Bailey McKnight married her longtime boyfriend Asa Howard on October 1, 2021. Her wedding video garnered over 3.5 million views on YouTube, showcasing the massive interest in the twins’ personal lives.
Bailey has maintained her presence in the Dallas-Fort Worth area following her marriage. She continues to collaborate with Brooklyn on their various business ventures while building her own family life.
The twins’ decision to remain in Texas after marriage demonstrates their deep roots in the state. Their commitment to the area reflects both personal preference and strategic business considerations for their brands.
The Dallas-Fort Worth Metroplex Advantage
The Dallas-Fort Worth area provides Brooklyn and Bailey with unique advantages for their careers. This major metropolitan region offers big-city resources while maintaining the Texas charm they grew up with.
The metroplex serves as a central hub for travel, with DFW International Airport offering flights to destinations worldwide. This accessibility is crucial for influencers who regularly attend events, collaborate with brands, and travel for content creation.
The region’s business-friendly environment and lack of state income tax create favorable conditions for entrepreneurs. Brooklyn and Bailey’s multiple business ventures benefit from Texas’s supportive economic climate.
The area also provides a large, diverse audience for their businesses. From Sip City customers to supporters of their fashion and beauty lines, the local market offers substantial opportunity for growth and engagement.
Why the McKnight Family Chose Texas
Mindy McKnight has openly discussed the family’s decision to relocate to Texas. The choice reflected careful consideration of factors important to raising children and building a business.
The cost of living in Texas proved significantly more affordable than California or other states with large entertainment industries. This financial advantage allowed the family to invest more in their content creation and business development.
Texas’s central location meant the family was “halfway to everywhere,” as Mindy described. Whether working on the West Coast or East Coast, Texas provided optimal logistics for their national and international activities.
The state’s reputation for excellent schools was paramount. The McKnight parents prioritized education, and Texas delivered on this requirement with some of the nation’s top-rated school districts in the areas they considered.
Texas Influence on Brooklyn and Bailey’s Brand
The twins’ Texas upbringing permeates their brand identity. Their values of hard work, community, and authenticity reflect the cultural influences of their home state.
Brooklyn and Bailey frequently reference their Texas roots in content. Whether discussing local restaurants, showing their homes, or sharing family moments, their connection to the state remains evident.
The twins embody southern hospitality and charm in their interactions with fans. This approachability and warmth have contributed significantly to their success and loyal following.
Their entrepreneurial spirit aligns with Texas’s business culture. The state’s emphasis on innovation and self-made success resonates in how Brooklyn and Bailey have built their empire from YouTube views to multi-million dollar ventures.
Privacy and Safety Considerations
As public figures, Brooklyn and Bailey face unique challenges regarding their residential privacy. The family has experienced situations that required them to be more cautious about sharing location details.
In her book “Viral Parenting,” Bailey discussed a concerning stalker incident during high school. A fan began appearing at their regular locations, including their local Sonic and Chick-fil-A, eventually showing up at their home.
This incident forced the family to move from their Allen home and become more protective of specific address information. The experience taught them important lessons about balancing transparency with fans and maintaining necessary privacy.
Today, the twins are more cautious about real-time location sharing. While they discuss living in Texas generally, they avoid providing specific addresses or patterns that could compromise their safety.
The McKnight Family’s McKinney Presence
The McKnight family business, M-Star Media, operates from the McKinney area. Mindy McKnight serves as CEO while Shaun McKnight acts as president and COO of the family enterprise.
The family’s commitment to McKinney extends beyond business. They have invested in the community and maintained strong local connections despite their international fame and reach.
McKinney has embraced the McKnight family as local celebrities who represent the city’s values. The relationship between the family and their hometown reflects mutual pride and support.
The city’s historic charm and modern amenities make it an attractive base for the family’s operations. McKinney provides the perfect blend of small-town community and access to big-city resources.
Where Do Brooklyn and Bailey Live? Current Business Locations in Texas
Brooklyn and Bailey’s business empire spans multiple locations across Texas. Their various ventures demonstrate their commitment to building their brands within their home state.
Sip City in Plano serves as Brooklyn’s hands-on business venture with her husband Dakota. This physical location allows fans to interact directly with the twins’ brand beyond digital platforms.
The twins’ various online businesses, including Stay It K skincare and Lash Next Door fashion and mascara, are managed from the Dallas-Fort Worth area. While these companies serve customers nationwide, their operational headquarters remain in Texas.
The family’s content production facilities are based in the McKinney area. The McKnights have created professional studio spaces where they film, edit, and manage their extensive social media output.
Comparing Past and Present Locations
Brooklyn and Bailey were born in Utah on December 31, 1999. Their parents, Shaun and Mindy McKnight, have Utah roots, and the family began their journey there before relocating to Texas.
The move from Utah to Texas occurred when the twins were young. This transition positioned them in a location that would ultimately prove ideal for their YouTube careers and business development.
The twins briefly lived in Waco during their Baylor University years from 2018 to 2021. This college chapter represented their first extended time away from the Dallas-Fort Worth area.
After graduation, both twins returned to the Dallas-Fort Worth metroplex. Their choice to come back to their home region reflects their strong ties to the area and recognition of its advantages for their careers.
The Role of Social Media in Location Choices
As digital creators, Brooklyn and Bailey can technically work from anywhere. However, their choice to remain in Texas reflects considerations beyond just internet connectivity.
The Dallas-Fort Worth area provides a strong creator community. Many influencers and content creators have established themselves in Texas, creating networking opportunities and collaboration possibilities.
The region offers diverse filming locations and backdrops. From urban settings in Dallas to suburban aesthetics in McKinney and Plano, the area provides variety for content creation without extensive travel.
Texas’s favorable business climate supports their entrepreneurial ventures. The state’s tax structure and business-friendly regulations make it an attractive location for their growing portfolio of companies.
Family Proximity and Support
The twins’ decision to remain in the Dallas-Fort Worth area keeps them close to their family. The McKnight family’s tight-knit nature plays a significant role in their continued success and happiness.
Younger sisters Kamri and Rylan also maintain connections to the area, creating a family ecosystem that supports everyone’s individual pursuits. The family frequently collaborates on content and business ventures.
Parents Mindy and Shaun continue to play active roles in their daughters’ careers. Having the family based in the same region facilitates business management and personal support systems.
The family’s transracial composition, including adopted siblings Paisley and Daxton, reflects values of inclusivity and love that resonate with their Texas community and broader audience.
Texas Lifestyle in Brooklyn and Bailey’s Content
The twins’ content regularly showcases aspects of Texas living. From local food favorites to seasonal activities, their Texas lifestyle resonates with viewers worldwide.
They frequently feature Texas landmarks, restaurants, and experiences in their vlogs. This content provides authentic glimpses into their daily lives while promoting local businesses and attractions.
The twins’ fashion choices often reflect Texas style—mixing casual comfort with polished presentation. Their clothing lines through Lash Next Door incorporate this aesthetic that appeals to their primarily American audience.
Weather references and seasonal content reflect Texas’s climate. From hot summers to mild winters, the twins’ content calendar naturally aligns with their geographic location’s patterns.
Future Plans and Potential Relocations
As of 2026, Brooklyn and Bailey show no signs of leaving Texas. Their businesses, family connections, and lifestyle preferences all point to continued residence in the Dallas-Fort Worth area.
Brooklyn’s recent motherhood adds another dimension to location considerations. She and Dakota welcomed their son Archer in January 2025, making family support and stable environment even more important.
Bailey’s marriage and potential future family plans similarly suggest continued Texas residence. The area provides everything needed for young families while supporting career ambitions.
The twins’ business expansion could involve satellite locations or operations in other states. However, their operational headquarters will likely remain in Texas for the foreseeable future.
Impact of Location on Success
Brooklyn and Bailey’s Texas base has undoubtedly contributed to their success. The state provided the environment, resources, and opportunities necessary for their rise to prominence.
The affordable cost of living in Texas during their formative years allowed the family to invest more heavily in equipment, education, and business development. This financial advantage gave them competitive edge over creators in more expensive markets.
Texas’s central location facilitated travel for collaborations, events, and business meetings. This geographic advantage meant less time spent traveling and more time creating content and building businesses.
The state’s business-friendly environment enabled their entrepreneurial ventures to flourish. From simplified business formation to favorable tax treatment, Texas provided structural advantages for their growing empire.
Community Engagement in Texas
Brooklyn and Bailey maintain active engagement with their Texas communities. They support local causes, promote area businesses, and participate in regional events when schedules permit.
Their business ventures provide employment and economic activity in their local communities. Sip City, for example, serves as a gathering place and employer within Plano.
The twins use their platform to highlight Texas businesses and attractions. This promotion benefits local economies while providing authentic content their audience appreciates.
They participate in charitable activities within Texas communities. The family’s values of giving back manifest in various philanthropic efforts that benefit their home state.
Comparing Brooklyn and Bailey to Other Texas Influencers
The Dallas-Fort Worth area has produced numerous successful content creators. Brooklyn and Bailey represent one of the most successful family-based influencer operations in the region.
Other notable Texas creators include various YouTubers, TikTokers, and Instagram personalities. The state’s creator community continues growing as more recognize the advantages of Texas basing.
Brooklyn and Bailey’s longevity and diversification set them apart from many peers. While some influencers pivot or fade, the twins have consistently evolved their brand and expanded into new ventures.
Their family-friendly content occupies a specific niche within the Texas creator ecosystem. This positioning has allowed them to build audience loyalty while maintaining brand integrity.
The Significance of Hometown Pride
Brooklyn and Bailey frequently express pride in their Texas roots. This authentic connection resonates with fans and contributes to their relatability and appeal.
They represent positive role models for young Texans aspiring to creative careers. Their success demonstrates that significant influence and business success can be built from anywhere, not just Los Angeles or New York.
The twins’ loyalty to Texas reflects broader values of community and authenticity. In an industry where many relocate to traditional entertainment hubs, their choice to stay home makes a statement.
Their Texas identity has become part of their brand. Fans associate the twins with southern charm, hospitality, and the unique culture of the Lone Star State.
Location Insights from Social Media
Brooklyn and Bailey’s social media posts provide ongoing insights into their Texas lifestyle. Instagram stories, TikToks, and YouTube vlogs offer glimpses into their daily routines and favorite places.
They frequently post from locations around the Dallas-Fort Worth metroplex. Followers can often identify specific areas, restaurants, and landmarks that feature in their content.
The twins balance location sharing with privacy concerns. They’ve learned to show enough to engage fans without compromising safety or revealing real-time whereabouts.
Seasonal content reflects their Texas environment. From summer heat references to rare snow day excitement, their posts authentically capture life in the region.
Educational Opportunities in Their Region
The educational advantages Brooklyn and Bailey enjoyed in Texas contributed significantly to their development. Lovejoy High School in Lucas, Texas, provided excellent academic preparation alongside their YouTube careers.
Lovejoy High School is consistently ranked among Texas’s top schools. The twins participated in the renowned Majestics drill team while maintaining academic excellence and content creation schedules.
Baylor University in Waco offered quality higher education within Texas. The twins’ choice to stay in-state for college reflects both the strong options available and their connection to Texas.
The region’s educational infrastructure supports families prioritizing both academics and creative pursuits. This combination proved essential for the McKnight family’s success story.
Real Estate and Living Costs
Texas’s affordable real estate compared to coastal states has enabled Brooklyn and Bailey to invest in comfortable homes and business properties. This financial advantage contributes to their overall success and quality of life.
The Dallas-Fort Worth area offers diverse housing options from suburban family homes to urban apartments. This variety allows residents to find locations matching their lifestyle preferences and budgets.
Property values in Collin County have appreciated significantly, making the McKnights’ early investments increasingly valuable. The area’s growth trajectory continues attracting new residents and businesses.
The twins’ ability to own businesses like Sip City partly stems from Texas’s reasonable commercial real estate costs. Opening physical locations in more expensive states would be significantly more challenging.
Cultural Fit and Values Alignment
Brooklyn and Bailey’s values align closely with Texas culture. Their emphasis on family, faith, hard work, and community reflects traditional Texan ideals that resonate with their audience.
The Mormon faith practiced by the McKnight family has a significant presence in Texas. This religious community provides additional support networks and shared values that enhance their quality of life.
Southern hospitality and friendliness characterize the twins’ interactions with fans and collaborators. These traits, nurtured in their Texas upbringing, have become brand hallmarks.
The entrepreneurial spirit prevalent in Texas culture matches the twins’ business approach. The state celebrates self-made success stories, and Brooklyn and Bailey embody this narrative.
Frequently Asked Questions (FAQs)
Where exactly do Brooklyn and Bailey live in Texas?
Brooklyn and Bailey live in the Dallas-Fort Worth metroplex area, specifically in Collin County which includes cities like McKinney, Allen, and Plano. They keep exact addresses private for safety, but are based in this North Texas region.
Were Brooklyn and Bailey born in Texas?
No, Brooklyn and Bailey were born in Utah on December 31, 1999. The McKnight family relocated to Texas when the twins were young, and they were raised primarily in the Dallas-Fort Worth area.
Do Brooklyn and Bailey still live together?
No, Brooklyn and Bailey no longer live together. Brooklyn is married to Dakota Blackburn and lives with him, while Bailey is married to Asa Howard and has her own household. Both remain in the Dallas-Fort Worth area.
What city in Texas did Brooklyn and Bailey grow up in?
Brooklyn and Bailey grew up primarily in McKinney and Allen, Texas, both located in Collin County in the Dallas-Fort Worth metroplex. They attended Lovejoy High School in nearby Lucas, Texas.
Where is Brooklyn and Bailey’s business Sip City located?
Sip City, the soda shop owned by Brooklyn McKnight and her husband Dakota Blackburn, is located in Plano, Texas, which is part of the Dallas-Fort Worth metropolitan area.
Did Brooklyn and Bailey go to college in Texas?
Yes, both Brooklyn and Bailey attended Baylor University in Waco, Texas. They majored in entrepreneurship and graduated a year early in May 2021 after living in campus dorms during their college years.
Why did the McKnight family move to Texas?
The McKnight family chose Texas for its excellent schools, affordable cost of living, and central location. Dallas’s position halfway between Los Angeles and New York made travel convenient for their growing media business.
Are Brooklyn and Bailey’s parents still in Texas?
Yes, Mindy and Shaun McKnight remain based in the McKinney, Texas area where they operate M-Star Media, the family business. The entire McKnight family maintains strong connections to the Dallas-Fort Worth region.
Do Brooklyn and Bailey ever leave Texas?
Yes, Brooklyn and Bailey travel frequently for business, collaborations, events, and vacations. However, Texas remains their home base where they return between trips and where their businesses are headquartered.
What other family members live in Texas with Brooklyn and Bailey?
The entire McKnight family is based in Texas, including parents Mindy and Shaun, and sisters Kamri, Rylan, Paisley, and brother Daxton. The family maintains close connections within the Dallas-Fort Worth area.
Conclusion
Where do Brooklyn and Bailey live? The answer is firmly rooted in Texas, specifically the Dallas-Fort Worth metroplex where they’ve built their lives, businesses, and families.
From their childhood in McKinney and Allen to their college years at Baylor University in Waco, and now to their current lives as married women and entrepreneurs in the region, Texas has remained central to their story.
The state’s combination of excellent education, affordable living, central location, and supportive business environment has provided the perfect foundation for the twins’ remarkable success.
Brooklyn and Bailey’s decision to maintain their Texas base despite achieving international fame speaks volumes about their values and strategic thinking.
While they could live anywhere in the world, they’ve chosen to stay connected to their roots, close to family, and engaged with the communities that shaped them.
